Consumer tissue
The consumer tissue segment consists of toilet paper, kitchen rolls, facial tissue, handkerchiefs and napkins which are sold in retail stores.
Companys brands Tempo and Zewa are the leading brands in much of Europe. Zewa is also the clear market leader in Russia and parts of Eastern Europe. The brand Edet holds a solid position in the Nordic region and the Netherlands, as does Velvet in the UK.
Company sells approximately 50% of its products under its proprietary brands and the remainder under retailers brands.
Company is the largest supplier in Europe with a market share of 25% and has a leading position in the rapidly expanding Russian market. Company is the second largest producer in Latin America and maintains strong positions in such growth markets as Colombia and Ecuador, and the major Mexican market. In Australia and New Zealand, company is the market leader.