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FUN Mayonnaise Underlines RPC Kerkrades Expertise

FUN Mayonnaise Underlines RPC Kerkrades Expertise
Belgian mayonnaise brand Devos Lemmens has launched a fun range of flavoured mayonnaises in a 300ml squeezable multi-layer headstand bottle manufactured by Kerkrade. The new product follows the successful introduction of a 450ml bottle across the standard Devos Lemmens range.

Devos Lemmens, owned by Campbell Foods, is the leading mayonnaise brand in Belgium. Traditionally retailing in a glass bottle, the company introduced the squeezable headstand format in Spring 2007 in order to enhance consumer convenience. With sales 50% higher than expected, Campbell Foods was delighted with its success and looked to diversify the popular design.

The new range of flavoured mayonnaises – Special, Brasil and Pita – offers a fun alternative targeted at the summer market, and the smaller bottle size is essential to this branding. During the summer, consumers want to enjoy great tasting food outdoors, explains Robert De Bont of Campbell Foods Belgium NV. The compact 300ml variation enables Devos Lemmens to deliver the squeezable, lightweight benefits of the larger bottle in a size that can easily be passed around the barbecue table.

Like the larger bottle, the 300ml size is based on a design concept by Antwerp-based agency GBO Design Engineering, which accentuates that the pack should be stored on its head. Group Kerkrade blow moulds the bottle in PP/EVOH/PP to provide an appropriate oxygen barrier for extended shelf life, whilst a natural colour allows consumers to see the product contents clearly.

Group Kerkrades expertise in multi-layer packaging has again ensured a packaging solution that is both highly practical and aesthetically pleasing, confirms Devos Lemmens product manager Emmanuel Maroy. We are sure that the new fun bottle will be just as popular with consumers as Devos Lemmens core range.

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Plastics Provides a Sunny Profile for HAK

Plastics Provides a Sunny Profile for HAK

One of the Netherlands leading food retail companies has chosen a multi-layer plastic food container from Nederland for its first venture into plastics packaging. HAK, already a market leader in vegetable products and apple sauce, has moved into the fruit market with the launch of the new Zon & Fruit (Sun & Fruit) range of prepared fruit chunks in three varieties: Tropical Fruit, Pineapple and Peach. Traditionally this type of fruit product is packaged in glass or metal, but HAK was drawn to plastics due to their versatility in terms of convenience, appearance and efficiency in logistics. Plastics are lightweight and shatterproof, making them incredibly safe and practical for transportation, explains Sanne Louise Merkelbach, Product Manager of HAK. In addition, the transparency allows consumers to see the contents for a fresh brand image. HAK was aware of Nederlands expertise in multi-layer technology and asked the site to develop a solution that would be suitable for pasteurisation. The 410 ml container is thermoformed in PP/EVOH/PP for long-term ambient shelf stability, with a recloseable cap. Colourful labels enhance the impact delivered by the visibility of the product. Zon & Fruit has been launched in The Netherlands supported by TV commercials and advertisements in magazines, and we are delighted with the consumer reaction to the plastic container format, confirms Sanne Louise.

RPC BEBO ČR, s.r.o. Cestovný ruch, hotely, gastronómia
Snack Pot Helps Symingtons to

Snack Pot Helps Symingtons to

Snack Pot is reinforcing the exciting brand image of new snack range Go Noodle. Manufactured by Leeds-based Symingtons, Go Noodle is a new snack concept targeted at young people with busy lifestyles. The consumer simply stirs water into the noodle mix, and has an instant snack that can be eaten directly from the pot. Symingtons turned to Blackburn – a regular supplier – to provide a suitable solution. The 430 ml pot, injection moulded in PP, features vertical flutes to help disperse heat from the top of the container for safe handling. To ensure good shelf presence, Symingtons has created a bright, appealing brand image with colourful graphics and the cartoon Mr Noodle character. Blackburns expertise ensured that these designs are reproduced directly on the pot using six-colour printing. Group achieved amazing results to ensure that the Go Noodle brand looks exciting on-shelf, comments Kerrie Walsh, Business Unit Controller at Symingtons. They understand our business and requirements, and are able to work with us quickly and flexibly to meet retailer deadlines. Launched exclusively in Tesco, the Go Noodle range comprises three delicious flavours: chicken and mushroom, beef and tomato, and spicy curry.

RPC BEBO ČR, s.r.o. Cestovný ruch, hotely, gastronómia
Llantrisant Bottle Is The Finest Choice for Tesco

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Group has confirmed its ability to supply exceptional packaging solutions from challenging design briefs, with the supply of a 1.5 litre PET bottle for the Tesco Finest Juice range. Manufactured for Tesco by Orchard House Foods, the Finest Juice brand comprises a range of healthy fruit flavours, available in different bottle sizes to suit consumer demand. Tesco took the decision to change the brand packaging in order to take advantage of PETs lighter weight and ability to incorporate up to 50% post-consumer recycled (PCR) content. Orchard House developed the 1.5 litre size in co-operation with Llantrisant, an existing supplier who Orchard House trusts to deliver exceptional quality and service. The bottle design takes into account a number of complex logistical factors. A key consideration was that the bottle shape would allow it to be supplied in multiples of four in shelf-ready packaging (SRP) cartons, as required by Tesco. The bottle height also had to be carefully managed to ensure that it fits comfortably onto Tesco shelves. At the same time, the bottle is designed to be compatible with existing preforms and Orchard Houses filling lines for optimum efficiency. The overall appearance reflects Orchard Houses desire for strong family branding across its core bottle range. The injection stretch blow moulded bottle uses a 50/50 mix of clear virgin grade PET and content in order to assist the environmental profile of the bottle. Vivid labels further enhances its appeal. We are delighted with Llantrisants commitment to delivering an eye-catching and practical bottle solution, comments Eileen Noble, Purchasing Manager at Orchard House Foods. Their manufacturing skill has ensured that the challenging design brief has been met without compromising on quality or functionality.

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